With more than 25 years of industry experience in information management, compliance, eDiscovery and information governance, Kristi has focused her career on helping technology companies create, launch and strengthen their brand, go-to-market, content marketing and lead generation strategies to drive market awareness, brand growth and revenue. Regarded as a subject matter expert on information governance, she speaks and writes on the topic regularly.
As the Chief Marketing Officer of Vaporstream®, Kristi is responsible for the corporate brand, integrated content marketing, lead generation and communications strategies for the company and its solution for private, secure and compliant messaging. Prior to Vaporstream, she worked for Viewpointe Inc., Autonomy, CA Technologies and MDY Group International where she defined, executed and managed the marketing strategies and messaging required to build industry recognition and awareness, grow market demand and fuel sales growth for the respective information governance and compliance related product lines. Kristi also held various roles in product management, strategic alliances and international development management over enterprise content management solutions while at Hummingbird Ltd.
Kristi has advised and consulted with various entrepreneurial technology start-ups to implement successful go-to-market, sales, and marketing strategies and currently sits on the board of Cookie Reports. Ms. Hinkle holds a Bachelor of Science in Business Administration from the University of Central Florida and is certified by AIIM as an ERM Master.