When it comes to privacy, it’s typically the consumer who’s held responsible for maintaining their own privacy, not the company (take Facebook, for example). But the introduction of facial recognition into our lives could change that dynamic. Consumers’ haven’t been blindly accepting it into their lives but questioning it—and questioning it hard. The result? Companies are being pushed to take responsibility for consumers’ privacy. Which is a good thing for consumers andcompanies—it creates an opportunity for companies to foster trust with consumers and strengthen their relationships with the public at large.
Face ID is a facial scanner that will replace Apple’s Touch ID, allowing people to unlock their iPhone with their face. Sounds simple and convenient but it also has many privacy experts concerned. In fact, Apple’s embrace of facial recognition opens a whole can of worms over security, the idea of people’s faces as their password and where this technology may take us.