It’s more important than ever that every business be prepared to handle a crisis. A 2017 survey of 164 CEOs showed just how prevalent they are: 65% of the CEOs surveyed reported experiencing at least one crisis since 2013. In the same survey, 40% expected to experience a crisis in the next three years and an additional 33% expected multiple crises. When it comes to crises, everyone in an organization needs to be on board with how to respond. Unfortunately, many organizations are not adequately prepared or aware of the appropriate steps they need to take to respond to a crisis.