Just this January, Apple featured a billboard at the Consumer Electronics Show in Las Vegas. “What happens on your iPhone stays on your iPhone,” the billboard stated. The recent news that Apple had contractors listening to Siri conversations for quality control—and that these contractors sometimes had access to deeply personal conversations—debunks this claim. While this news is unsettling, it brings up something important that we all need to know—and talk about: when we use voice assistants like Siri, whatever we say no longer belongs to us. The voice-to-text travels off the device, into the cloud and outside of our control.