On Tuesday, May 7, Baltimore city employees came into work to find that their computer screens were locked. “We’ve been watching you for days,” the message on their screens read, “We won’t talk more, all we know is MONEY! Hurry up!” The city of Baltimore had been hit by a ransomware attack; the hackers were demanding $100,000 in bitcoin to release their files.
When it comes to privacy, it’s typically the consumer who’s held responsible for maintaining their own privacy, not the company (take Facebook, for example). But the introduction of facial recognition into our lives could change that dynamic. Consumers’ haven’t been blindly accepting it into their lives but questioning it—and questioning it hard. The result? Companies are being pushed to take responsibility for consumers’ privacy. Which is a good thing for consumers andcompanies—it creates an opportunity for companies to foster trust with consumers and strengthen their relationships with the public at large.